Have you selected a niche to market your services? Niche marketing is one of the most effective ways to build a successful business. Why? Because it’s all about focus. For too many years, I tried to be everything to everybody. And I learned the hard way, it just doesn’t work. It helps to focus your efforts. And that starts with identifying your ideal clients.
You see, whenever you can focus your efforts on a specific group of people, you will be better able to serve their needs. It just takes too much work if you spread yourself too thin. If you focus like a laser beam, you will have a significant impact.
Of course, it makes a big difference whether you select a profitable niche. It also matters whether you enjoy serving that niche. Do what you love and the money will follow. That’s a message about focusing your efforts on something you enjoy.
I once heard it said this way: you need to find the intersection of skills, passion and demand. In other words, you need to know what you’re doing, be excited about doing it and you need to be able to find people to pay for that product or service. If any of the three are missing, then you’re probably not going to succeed.
To get rich in a niche means carving out a space where there are few competitors and providing the best possible service to people who are willing to pay for it. And that’s a very cool thing indeed!
Please post a comment here and tell me about your niche.
Rick S. Cooper, MBA
Online Marketing and Social Media Expert
1 comment
Rick, we have yet to meet, although we do have mutual friends. I am not a blogger. I am a Hypnotherapist. I want to grow my business. Not leaps and bounds, Easily, steadily and profitable. I am 65, not good on the computer, but excellent at what I do. I don’t need 100 clients, just six new ones every month. What would you suggest? Thanks