St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

 

St Patrick's DayNow is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day.

Here are 5 easy ideas to bring you St. Patrick’s Day Gold:

1.       Run a Get Lucky Sweepstakes and make a splash with your Facebook fans.

Simply post a St. Patrick’s Day photo on Facebook and ask fans to like it or comment on it. Then select your lucky winner. It’s really that easy.

Facebook Tip: The catch with this one is that not all Facebook posts are automatically be seen by your fans, so you might want to consider promoting your post so more people will see it.

2.       Find the Leprechaun Sweepstakes to launch your brand on Snapchat.

Simply post a photo of a leprechaun with a code on it to all of your established social channels – Facebook, Instagram, Pinterest, etc. – and ask people to follow your brand on Snapchat and send you the photo for a chance to win. By the end of the day you will have a new following on Snapchat, and one lucky winner.

3.       Run a #GoGreen to #WinGreen Sweeps to build your Twitter and Instagram audience.

Ask people to: a) follow you on Instagram and Twitter and b) post photos of themselves wearing green with hashtags like #gogreen #wingreen for a chance to win cash.

4.       Over the Rainbow Sweepstakes to gain a Tumblr following.

First, find a great photo of a rainbow (with your brand in it, of course) and post it on your Tumblr page. Next ask people to reblog your tumblr photo and explain in the caption what they think they will find over the rainbow. Ask people to tag it with your brand name so you can find the entries, and then award a random poster a great prize.

5.       Pin(ch) Your Irish to get your products on Pinterest.

Put together some great content on all things Irish – recipes, traditions, and folklore with photos of your products or brand as they relate to the content – and ask people to pin the photos and your hashtag to Pinterest for a chance to win.

As always, when you run a sweepstakes you need to have official rules to make it legal and follow the promotion guidelines for the social platforms. If any of these ideas interests you, contact us and we can make it happen!

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