Using data to manage is nothing new. But using big data to manage IS new, offering unprecedented challenges, opportunity, and risk. Senior executives need to learn and learn quickly. They must be prepared to ask penetrating questions when their data scientists bring them a new idea. Those who ask the following questions will be better prepared to both exploit the valuable insights and avoid the disasters that can arise from big — but bad — data.
Seven Questions to Ask Your Data Geeks
Demanding cogent answers to these questions will help executives and data scientists deliver real benefits from Big Data.
June 10, 2013