Whether you’re a small business owner, department head or an executive at a Fortune 500, there’s undeniable value in being active as a leader on social argues author Ryan Holmes. His highly visual guide acts as a take action road map that a leader with any background could use to learn why social media matters for them and how to start taking action on these platforms.
Here are three reasons why the 4 Billion Dollar Tweet is a worthwhile read:
1) The guide serves two audiences: marketers and business leaders. There are many books available today that teach marketers how to better utilize social media and why leaders should be active on social networks, but rarely is the why and the how included that assists both audiences. Marketers can use this as a framework to help encourage and counsel company leadership to be active on these channels, while business leaders can use the guide as motivation and a plan of action that provides a multitude of examples.
2) Like all of his writing, Holmes made the guide relatable. I’ve been a fan of his writing for years now as he’s tactfully shown through his own social profiles how to successfully promote the articles you’ve written and what’s happening behind the scenes at his company. His writing is well-thought out, supported by numerous examples and backed by Holmes own experiences as a CEO active on social media support his personal brand and his company’s reputation as well.
3) It’s highly visual and a short, concise read. A surprising and refreshing part of his book is that it’s a visually focused resource, designed with white space and bright colors, ideal for reading on a tablet. The visual nature of the guide is different from your usual business book that tends to come off as stiff and uptight, which is the opposite of what this resource feels like as you read through it. I also sincerely appreciated the brevity as the 4 Billion Dollar Tweet was just as long as it needed to be, no more, no less. It’s easy to consume in one sitting as it’s the type of guide you’ll reference later when trying to convince leadership to create a purposeful plan around their use of social media.
It’s time for every leader to explore how social media can impact their goals as a professional and help take their approach to the next level. I highly recommend Ryan Holmes new book the 4 Billion Dollar Tweet because it concisely shares why and how leadership can use social media to their advantage and avoid the downsides.
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Reviews with images
Spanish / english review #hootamb
It is really interesting. The aproach is super efficient and practical. Easy to gain our attention while learning more about social media.Me encantó. Se deja leer y te brinda datos super interesantes. Lectura recomendada.
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Doug W. Murray
It may not be useful to 68 year old retired people who don't run ...
Reviewed in Canada on June 8, 2017
