Overview of E-commerce in The Middle East
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Mohammad Hijazi presented this topic at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait on 7-8 May 2014.
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Overview of E-commerce in The Middle East
- 1. OVERVIEW OF E-COMMERCE IN THE MIDDLE EAST By Mohammad Hijazi @mhijazi
- 2. @mhijazi WHAT IS E-COMMERCE? E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet.
- 3. @mhijazi INCENTIVES TO BUY ONLINE Comparison shopping Wider selection Better prices Reviews from other shoppers Saving effort & time
- 4. @mhijazi MENA E-COMMERCE MARKET Source: Paypal
- 5. @mhijazi E-COMMERCE PENETRATION IN KEY COUNTRIES Source: ipsos
- 6. @mhijazi E-COMMERCE POPULARITY IN THE REGION Source: ipsos
- 7. @mhijazi TOP E-COMMERCE WEBSITES(RANKED BASED ON AVG. MONTHLY INTERNET REACH) Source: ipsos
- 8. @mhijazi TOP PRODUCTS PURCHASED ONLINE Source: ipsos
- 9. @mhijazi MENA E-COMMERCE MARKET Source: Paypal
- 10. @mhijazi WHERE ARE THEY MAKING THEIR PURCHASES FROM? Source: Paypal
- 12. @mhijazi STUDY IN LEBANON 44% 56% ARE YOU GENERALLY AFRAID OF BUYING ONLINE? Yes No Source: Cloud961
- 13. @mhijazi STUDY IN LEBANON 16% 21% 46% 17% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Very often Moderately often Not very often Never HOW OFTEN DO YOU PURCHASE ONLINE? Source: Cloud961
- 14. @mhijazi STUDY IN LEBANON 10% 50% 40% 0% 10% 20% 30% 40% 50% 60% Local International Both SOURCE OF GOODS 7% 19% 37% 22%22% 47% 16% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% + + + 0 - CONFIDENCE Local International Source: Cloud961
- 15. @mhijazi STUDY IN LEBANON Security of the website 24% Fraud 18% Shipping costs 18% Taxes 11% Condition of the product 15% Not meeting expectations 14% FACTORS THAT DETER USERS FROM BUYING ONLINE Source: Cloud961
- 16. @mhijazi WEBSITE SECURITY IN LEBANON Hacker was easily able to: Get free plane tickets from Middle East Airlines (MEA), only one that responded to hacker’s warning Get free movie tickets from VOX and Grand Cinemas Change user type to “administrator” on Scoopcity Download Maguy Farah’s book for free Hacking Bank Audi’s Online Payment (used by most companies in Lebanon)
- 20. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE Fits.me introduces a virtual fitting room where users enter their exact measurements and get the feeling of how the clothes will look on them.
- 21. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE On Qvit.com, users can create an avatar that has the exact same body as them and then try on clothes.
- 22. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE Glasses.com app on smartphones allows users to create a 3D version of themselves and try up to 4 pair of glasses simultaneously and compare them.
- 23. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE IKEA designed an application that allows users to virtually place a piece of furniture in their room.
- 24. @mhijazi EZSTORE.ME ARE TRYING TO BUILD SELLER’S TRUST FOR E-COMMERCE http://www.youtube.com/watch?v=DE3-2zmpAto
- 26. THIS PRESENTATION WAS MADE POSSIBLE DUE TO RESEARCH BY • Armen Bakkalian • Maria Frangieh • Mira Noueihed • Nadim Frenn • Vana Kelzy