ROI-calculator v 1.2

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1		Website ROI calculator v. 1.2				By Anders Hoff, Netlife Research
2						www.netliferesearch.com

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6		Our projects		Figures		Comments
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8	1	Demo Campaign 2010	Choose status:	ENDED
9		- ROI goal: 100%	ROI:	▼ -89.79	%	The campaign ended on -89,79 % only. We were nowhere near our ROI goal. We therefore terminate the campaign and focus on other efforts. It would take 4192 days to reach our ROI goal.
10		- Was active for 222 days (ROI goal: 200 days)	Reach ROI goal in:	4349	days	We would have had to use massive additional campaigns to make up for the low response, which would not be profitable.
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13	2	Web 2008-2010	Select status:	ACTIVE
14		- ROI goal: 50%	ROI:	▲ 84.45	%	Excellent results!
15		- Has been active for 730 days (ROI goal: 730 days)	Reach ROI goal in:	√ 594	days
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18	3	Web 2011-2012	Select status:	ACTIVE
19		- ROI goal: 80%	Prognosis, ROI:	▼ 63.48	%	The new website has a lower prognosis than the result for the website in 2008-2010. We need to do something!
20		- Has been active for 119 days (ROI goal: 730 days)	Reach ROI goal in:	804	days
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23	4	<Title>	Select status:	NOT STARTED
24		- ROI goal: 120%	Prognosis, ROI:	▼ -96.93	%
25		- Has been active for 119 days (ROI goal: 365 days)	Reach ROI goal in:	26180	days
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28	5	<Title>	Select status:	NOT STARTED
29		- ROI goal: 120%	Prognosis, ROI:	▼ -96.93	%
30		- Was active for 119 days(ROI goal: 365 days)	Reach ROI goal in:	26180	days
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33	6	<Title>	Select status:	NOT STARTED
34		- ROI goal: 120%	Prognosis, ROI:	▼ -96.93	%
35		- Has been active for 119 days (ROI goal: 365 days)	Reach ROI goal in:	26180	days
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