Unlike the shuttering of Google Health, the death of Google Labs comes as a genuine surprise. As brand equity investment, innovation playground and — most important of all — a novel way to interact with millions of curious and engaged customers, Google Labs was a brilliant institutional initiative. It offered an innovation model worthy of emulation by enterprises worldwide. So much for my powers of prognostication.
Searching for Good Reasons Behind Google Labs’ Demise
Unlike the shuttering of Google Health, the death of Google Labs comes as a genuine surprise. As brand equity investment, innovation playground and — most important of all — a novel way to interact with millions of curious and engaged customers, Google Labs was a brilliant institutional initiative. It offered an innovation model worthy of […]
July 26, 2011
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.